Gulluja is a village in the Echmiadzin uezd of the former Iravan governorate, later in the former Ellar (Kotayk, Abovyan) district, and currently in the Kotayk province. The provincial centre is located 50 km to the southwest of the town of Akhta (Hrazdan). It was marked in “The Iravan Province Review Book” and on the five-verst map of the Caucasus.

The village was inhabited by 273 Azerbaijanis in 1873, 397 in 1886, 524 in 1897, 516 in 1904 and 846 Azerbaijanis in 1914. In 1918 the Azerbaijanis were subjected to the genocide of Armenian armed forces and deported. Armenians from Türkiye were settled there. Later, a small number of Azerbaijanis managed to return to their homes. In 1926, along with the Armenians, the village was inhabited by 21 Azerbaijanis. In 1929–1930 the Azerbaijanis were completely expelled from their historical and ethnic lands. At present, Armenians live there.

The toponym is formed by adding the suffix “-cə” to the word “güllü” meaning “flowery”.

By the decree of the Presidium of the Supreme Soviet of the Armenian SSR dated 25 January 1978, the village was renamed “Zovk”. According to the law “On the administrative-territorial division of the Republic of Armenia” dated 7 November 1995, it was integrated into the administrative territory of the Kotayk province.

Geographical coordinates: latitude: 40°12’ N., longitude: 44°41’ E.